Tourism

InfoSearch’s Tourism Division specializes in a variety of studies that focus on the visitors and potential visitors to a region. We have extensive experience working with cities, counties, convention and visitors authorities/bureaus, and areas.

There are a variety of goals for which clients use the Tourism Division; for example, to discover the economic impact of local events they host; to determine how well an advertising campaign performs in a certain region; to identify how potential and actual visitors see the area; and many more questions that are key to understanding the tourism industry in your area.

In addition, InfoSearch has the expertise and capability to build a custom research project to meet your specific tourism needs.

Among the broad collection of tourism surveys in which InfoSearch specializes are:

For more information, click the links to the right or contact us today.

Questions Asked. Answers Found.

One Convention Study found that nearly one-third (29%) of the conventioneers were first-time visitors to the area, suggesting that the convention was a successful means of introducing the destination to those who may not otherwise have visited.

One Visitor Profile Study showed that visitor activities differed significantly by season. Winter visitors were the most likely to see a live show/concert, spring visitors were the most likely to visit a nightclub, summer visitors were the most likely to go to a health spa, while fall visitors were the most likely to gamble.

One Logo Study for a tourist destination intercepted visitors at the airport and at hotel properties to ask them what they thought of a potential new logo. The logo was shown both with and without a three-word tagline. The majority of respondents preferred the logo without the tagline; only 30% thought that the tagline enhanced the logo.